Useful & relevant content keyword research earning link from high authority sites
Keyword stuffing spammy or paid link building cloaking
Clickbait content paid reviews link exchange between sites
High quality content proper URL structure image ALT tags
Link building social media marketing positive reviews on online forums
XML sitemap crawling & indexing structured data
Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.
The goal of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product.
Search engines are popular host platforms as they allow advertisers to display ads relevant to what users are searching for.
