SEO and Branding

What is SEO and Branding
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
SEO branding refers to a process in which the brand of your business or company becomes an important source of organic traffic. Think about the brands that you know and love, and how they compare to smaller, lesser-known competitors within the same niche.
Growing your search engine results can lead to valuable new visits to your website. The more relevant keywords you create and implement on your website, the more it will show up in search results.

Different Types of SEO

White Hat SEO

Useful & relevant content keyword research earning link from high authority sites

Black Hat SEO

Keyword stuffing spammy or paid link building cloaking

Grey Hat SEO

Clickbait content paid reviews link exchange between sites

On Page SEO

High quality content proper URL structure image ALT tags

Off Page SEO

Link building social media marketing positive reviews on online forums

Technical SEO

XML sitemap crawling & indexing structured data

What is PPC?

Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.

The goal of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product.

Search engines are popular host platforms as they allow advertisers to display ads relevant to what users are searching for.

The Future is Here, Aslan 360 Virtual Arena

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